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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

This is the Book of the Week on BBC Radio 4. "Other things in the world are white but for me porcelain comes first". It is a handful of clay from a Chinese hillside carries a promise: that mixed with the right materials, it might survive the fire of the kiln, and fuse into porcelain - translucent, luminous, white. Acclaimed writer and potter Edmund de Waal sets out on a quest - a journey that begins in the dusty city of Jingdezhen in China and travels on to Venice, Versailles, Dublin, Dresden, the Appalachian Mountains of South Carolina and the hills of Cornwall to tell the history of porcelain. Along the way, he meets the witnesses to its creation; those who were inspired, made rich or heartsick by it, and the many whose livelihoods, minds and bodies were broken by this obsession. It spans a thousand years and reaches into some of the most tragic moments of recent times. In these intimate and compelling encounters with the people and landscapes who made porcelain, Cluetrain Manifesto download ebook pdf Edmund de Waal enriches his understanding of this rare material, the 'white gold' he has worked with for decades.

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Author: Rick Levine,Christopher Locke,Doc Searls,David Weinberger,Jake McKee,J. P. Rangaswami,Dan Gillmor
Number of Pages: 320 pages
Published Date: 01 Jun 2011
Publisher: The Perseus Books Group
Publication Country: New York, United States
Language: English
ISBN: 9780465024094
Download Link: Click Here
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